• Author:Lorenza
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Cradle to cradle design framework vs how to adress SME’s

Yesterday, while thinking about what to do at next 2 events we are thinking to attend, Maker Faire Chemnits and Intec Leipzig Faire in order to involve traditional SME’s Maik and me we made a short digression related to Circular Economy.
The main question is always the same: how to make Collaborative Economy the rule, which path we could follow to explain to traditional companies that they need to change and this change is also something good for their business not only for the Planet?
We were thinking about involving some SME’s in our Event Planning, as partners, for example for giving their wastes for free to some makers that could work with it one mont during the maker faire Innovation Tent in april in Chemnits.
We know that the reuse of wastes is just the first step but the goal is having a society that is not producing wastes at all. To do that is needed to rethink the all production process.
At that point Maik suggested to have a look at the “Cradle to Cradle” concept. The goal of C2C is the transformation of human industry through ecologically intelligent design.
According to wikipedia the C2C is “a biomimetic approach to the design of products and systems. It models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms. It suggests that industry must protect and enrich ecosystems and nature’s biological metabolism while also maintaining a safe, productive technical metabolism for the high-quality use and circulation of organic and technical nutrients. Put simply, it is a holistic economic, industrial and social framework that seeks to create systems that are not only efficient but also essentially waste free. The model in its broadest sense is not limited to industrial design and manufacturing; it can be applied to many aspects of human civilization such as urban environments, buildings, economics and social systems.” Yes it looks like a System Thinking Freak.
But, let’s go on, who is behind this concept?
The inventors of the “cradle to cradle” concept are two persons that published some books on the topic of Circular Economy (“The Upcycle: Beyond Sustainability – Designing for Abundance”)  and founded a company that gives a certification to . Have a look to their website.
I don’t like the certification system, it just reminds me the BIOlogical food certifications, in the long run we know where every certification system based brings the discussion: paiyng for having a logo on your product.
But I think checking their website and work is interesting because they found a way, maybe too traditional, to adress traditional companies and institutions.